What Contributed to the Rising Popularity of Ozempic?

Post written by BH Staff Writer on April 18, 2023
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In recent months, the demand for Ozempic has seen a substantial rise. Interestingly, this increase is not primarily due to its effectiveness in managing diabetes, but rather its potential role in weight loss.

There are several events that have fueled the popularity of Ozempic towards the end of 2022.

On September 22, 2022, Andy Cohen tweeted, “Everyone is suddenly showing up 25 pounds lighter. What happens when they stop taking #Ozempic ?????”

Later, on November 16, 2022, Elon Musk tweeted: “Down 30 lbs. When one of his followers asked “how?”, he responded, “Fasting + Ozempic/Wegovy + no tasty food near me.”

Following these posts, the hashtag #Ozempic accumulated over 273 million views on TikTok in 2022.

A study released in the New England Journal of Medicine during Obesity Week 2022 emphasized the effectiveness of Semaglutide in helping obese adolescents lose weight.

The internet quickly branded Ozempic as a miracle weight loss drug, given the endorsements by celebrities, tech moguls, and influencers.

These developments have drastically increased the global usage of Semaglutide, available as Ozempic and Wegovy, leading to a worldwide shortage. Novo Nordisk, the producer, struggles to meet the booming demand, and many pharmacies cannot maintain sufficient stock.

Is Ozempic’s Popularity for Weight Loss a Concern for Type 2 Diabetes Patients?

Absolutely! But there is a viable alternative.

Until 2022, Ozempic was the 129th most popular medication prescribed for Type 2 diabetes. The recent surge pushed it to the top spot. Many doctors are now prescribing this medication off-label for weight loss.

In 2022 alone, Ozempic prescriptions soared to an astounding 373,000 in the U.S., marking a 111% increase in global sales.

This dual demand is causing a shortage for those needing Ozempic to manage Type 2 diabetes. So, what’s the best alternative for these patients? Doctors worldwide are now turning to Rybelsus to mitigate the shortage. Rybelsus contains the same active ingredient, Semaglutide, and offers several benefits over Ozempic:

  1. It’s available in oral pill form, eliminating the pain associated with injections.
  2. It can be stored at room temperature.
  3. It is more affordable than Ozempic.

Disha Narang, an endocrinologist at Northwestern Medicine Lake Forest Hospital, stated that off-label medication prescriptions, including Ozempic, are not new for doctors. She also noted that increased demand has created a shortage, complicating access for diabetes patients and healthcare providers.

Australia’s Therapeutic Goods Administration has also reported significant prescriptions of Ozempic for weight loss. The organization advises healthcare professionals to prescribe the medication only for approved uses.

Interesting Facts and Analysis of Ozempic’s High Demand in the Market Today

Prescription for Weight Loss

– In 2022, prescription medications for weight loss experienced a 72% increase. The market’s predicted value was $905M, but it surged to $1.6B.

– Due to rising demand, Ozempic‘s market value in 2023 is projected to reach $1.9B.

Experts attribute the demand surge to the influence of telehealth and social media. They also point out how digital health firms and pharmacies facilitate easy access to Ozempic through online prescription services.

Share in the Diabetes Drug Market

– Ozempic’s market share in 2018 was just 1%. However, it has now become the top-selling diabetes drug. As of February 2023, Ozempic holds 41% of the total market, with expectations of further growth.

Popularity on TikTok

– By March 2023, the hashtag #Ozempic had amassed a staggering 848.3M views on TikTok.

What’s Next for Ozempic?

The demand for Ozempic is expected to continue climbing in the upcoming months. However, the shortage poses a significant risk for those relying on it for blood sugar control. Type 2 diabetes patients dependent on this treatment may face health complications due to its unavailability.

For non-diabetic individuals using Ozempic off-label for weight loss, various side effects are possible. It is essential to recognize that this medication is intended for blood sugar management rather than weight loss. Both Novo Nordisk, the manufacturer, and the FDA caution against utilizing this medicine solely for slimming purposes.

Elon Musk’s Twitter Post

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